Al Bustan Al Khaleeji (BK) participated in HORECA 2020, an exclusive event for players in hospitality and foodservice business. BK displayed a wide range of food products in association with its partner brands such as Ferrero, Haribo, Bahlsen, Langnese, Libby’s, Nirapara, Leagal, and more. Brand representatives were also available at the booths to address customer needs.

BK had a large exhibiting area with its display spread across two booths. The Booths had live cooking counters to serve delicious recipes. Customers’ visiting the BK booth also got insights on new product launches. BK booths got high footfall and positive responses from visitors at HORECA.

“HORECA is a good platform to exhibit our products, reach out to potential customers, and strengthen our presence in the foodservice industry. Thanks to everyone who contributed in this successful event”, said Mr. Mohammad Bin Sultan, Executive Director of Al Bustan Al Khaleeji. Further, Mr. Mark Dib, Commercial Director of Cluster Goods, which includes Magic Chef and Rio Grande brands, said, “We believe this was a great opportunity to touch base with BK’s customers to better understand how we can further grow and develop our products to meet market needs. It was a pleasure to represent Cluster Goods under the BK umbrella at this event.”

HORECA Kuwait is one of the most important exhibitions in the hospitality sector. It deals with all the services and products related to the food industry, restaurants, hotels, and hospitals. Mr. Pierre Fares, FSD Commercial Head said, “HORECA provides a platform for businesses to interact with its customers and gives a good opportunity to understand market trends and customer expectations all under one roof.” The event was held at Kuwait International Fair from January 20th to the 22^nd, and was open for visitors from 11 am to 8:30 pm.

Al Bustan Al Khaleeji was established in 1989 and is a reputable distributor of foodservice and FMCG products with around 50+ brands under its portfolio. Al Bustan Al Khaleeji is a subsidiary of Towell International Holding, a family business with its roots dating back to 1866.