ABOUT US
In 1965, W.J Towell started its food distribution division in Kuwait. The division took on world-renowned brands, and so became one of the major players in the market. Therefore, the board established a stand-alone company to handle all its food business. As a result, In 1989, Al Bustan Al Khaleeji (BK) was born.
Due to the Gulf War in 1990, the business came to a stop. However, after the liberation, the company came back stronger. BK added new brands to its portfolio, while also building new facilities to become a complete brand solution partner. Unfortunately, in the early 2000’s, BK’s warehouse was completely destroyed by a fire. However, employees came back to rebuild the next day. Above all, many worked without pay. Hence, within months, the business was back to normal operations. As a result of our employee efforts, today BK is one of the most recognized brands in the industry.
Further, large teams of professionals support grow the respective brands. Also, they assist brands do business is Kuwait. In addition, they provide useful market information to cater to the Kuwaiti culture and taste.
BK – THE LEADING KUWAITI FMCG PLAYER
Bustan Khaleeji is one of the leading FMCG distribution company in Kuwait . With over half a century of experience and proven track record of success, we are the preferred partner in Kuwait for many world-renowned brands. At BK, we are committed to what matters most: the success of our consumers, partners, employees and stakeholders.
There are many building blocks that help us deliver this success.
- Our ability to grow the customer base is a key element of our strategy. Across segments, we provide a higher level of service and therefore create a higher value for the business partners and stakeholders. Our strategic differentiation lies in our ability to team up with our partners for cost efficiencies, speed to market and capitalise on business opportunities.
- We have effectively managed, enhanced and multiplied our portfolio, providing the best in class sales and distribution services to world renowned brands.
- We have constantly worked towards becoming industry leaders by driving innovation, customer friendly solutions and quality service delivery.
- Our team are catalysts, who understand customer needs first-hand, provide access and insight into the consumer preferences and help our partners to channelise focus on areas which can provide wheels to the business growth.
- Sustained investment in training and technology which has ensured high levels of service efficiency and quality.
These varied essentials work cohesively and help us reach new heights.Our rich experience has enlightened us with the fact that while we have minimal control over the economy, we have absolute control over our response to the macro-opportunities and challenges.
We have continually taken action in the face of these challenges by sharpening our focus and amplifying our efforts to accelerate the delivery of value to our stakeholders and business partners. This has been a crucial factor in underpinning the integrity and efficiency of our company. We believe that each of the segments within the business has significant scope to grow and the opportunities are identified and driven by the respective leadership heads.