DIRECTOR’S MESSAGE

In an ever-changing world, change is the only constant factor. Macroeconomic conditions change, so does the business cycle and the ceaselessly changing tastes & preferences of our consumers, translating into a material and continual impact on consumer demand patterns.

As a result, we need to constantly adapt and stay ahead of the curve in order to deliver the best solutions for our customers. We promote a culture that is proactive and entrepreneurial rather than reactive and bureaucratic. Our people and business models are adaptable and flexible, which in turn make our operations agile and responsive.

Regardless of the nature of market dynamics, our competitive position has become stronger every year, resulting in an increasing market share. This unwavering forward momentum is attributable to our depth of local knowledge, early identification of opportunities, independent decision making by our self-directed teams and our uncompromising pursuit for quality service with speed.

Year after year, we have constantly listened to our customers and transformed to support their needs. Every team has its own success story, but the common thread that runs across them all is ‘adaptation’. The true Spirit of Bustan Khaleeji is in the transparency of relationship with our valued consumers and business partners and our willingness to adapt to the changing business environment.

Mohammed Bin Sultan
Director